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Creating Your Social Media Plan
If you enter into social media without a plan, you will fail. Period. All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one buy followers and likes on instagram will care and you will learn nothing. Except maybe that you’re an idiot and that you should have listened to me when I told you to create a social media plan. You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how t o use it. Grab a pen, I’m about to save your life. Just because the tools of social media are free doesn’t mean they come without their own barrier to entry. The barrier is the knowledge of how to use them. Before you get started with using social media, you need to understand the tools you’ll be using. When we work with clients on their social media strategy for their business, here’s a bit of what we’re always sure to discuss with them.
Social Media Program Approved – Don’t Lose Your Mind
When the project starts everyone is excited about the “big picture.” They understand where they are going, they have a trusted advisor to help them get there. However, somewhere how do i buy followers on instagram between when the project gets approved, budget allocated and the team starts working on it many marketers and business leaders lose their mind. They forget why they are doing the project in the first place. They forget that becoming a social business is a journey, not a destination. They forget that they are not going to get there overnight. Often times it stems from a lack of understanding the difference between social business and social media. Becoming a social business is a journey, not a destination. You can’t put a date on the calendar that reads, “this is the day we will be a social business.”
Quit Trying to DO Social Media and Focus on Your Business!
So how do you stop this trajectory? The answer is pretty simple. QUIT trying to DO social media. Quit worrying about being first to tweet a post, first to wake up in the where to buy real instagram followers morning and post a cat photo to Facebook. Instead get in your office, roll up your sleeves and do the hard work that needs done. If you are a marketing leader reporting to a business owner or executive(s) in a larger organization, do not focus results on your updated and pretty social profile or your “hope to go viral” Vine video. It is YOUR responsibility to educate your stakeholders on the fact this is a journey, not a destination. You must help educate them, change their mindset over time and let them know there is no quick fix band-aid called social media that is going to save the broken parts of the business.